WhyFor Design

The challenge

WhyFor Design is an integrated marketing firm offering advertising, branding, design and web development to clients across the U.S. Its team members often work on different parts of the same project from different locations.

The firm was struggling to make sure everyone's changes were saved and backed up without overwriting each other's work, while keeping downloads and syncing fast.

What we did

We suggested a one-hour strategy session. We listened to WhyFor's goals and frustrations, talked through the options they were already considering, and introduced some alternatives they did not know existed.

The options WhyFor had found would have worked, but would have forced big changes to how the team worked and hurt productivity along the way. We recommended a combination of software, hardware and process improvements that delivered the same multi-user benefits with only minor workflow changes. Everything we suggested could scale, so WhyFor could spread its spending out over time.

The result

In one hour, WhyFor came away with a short-term implementation plan, a sense of the issues to expect as the company grows, and several strategies to handle that growth.

Boyd listened, asked intelligent questions and clearly had an understanding of the challenges inherent in running a small business. He was not only able to detail the pros and cons of the options we'd been considering, but suggested some ideas we'd never even thought of. By the end of the strategy session we had a much clearer sense of what our choices were and which ones made the most sense for our business.